Cancer researcher featured in Charlotte Observer
Pinku Mukherjee, the Belk Endowed Professor of Cancer Research, was profiled recently in the Charlotte Observer. The story highlights a faculty researcher who is staking her claim at UNC Charlotte and making an exponential impact in the field of cancer research. Mukherjee is the 2015 recipient of the O. Max Gardner Award, the UNC system’s highest faculty honor.
The article, published Sunday, Jan. 10, is an example of earned media coverage that resulted from efforts by the public relations team in the Office of University Communications, working collaboratively with external media – in this case Charlotte Observer reporter Karen Garloch. It highlights a number of University superlatives – conducting research with real-world implications; collaborating with other organizations, such as Carolinas Healthcare System; and facilitating business commercialization and job creation through the biotechnology company OncoTAb, which was co-founded by Mukherjee.