Hi, we’re Charlotte. Nice to meet you.
Well, technically, we’ve met. But a new introduction is in order.
We are still UNC Charlotte. You may have called us UNCC — but starting today, just call us Charlotte.
Why now? So glad you asked.
We’re about to be 75. We know who we are. And we know where we’re going.
It’s time to celebrate with a new look!
Like many universities, we’ve used two logos — ours were a crown and the newer All-in-C.
We’ve grown. And so has our city. As we shape what’s next, we’re bringing Charlotte to the forefront. This is a first step of a larger rebranding effort that will continue throughout the fall as we share the pride of Charlotte with the world — a strong and dynamic University, boldly charging into the future, much like the city we are part of.
Bet you still have some questions. We have answers!
Is UNC Charlotte changing its name?
No. The formal name of our University remains The University of North Carolina at Charlotte. UNC Charlotte is also appropriate. However, in conversation or in casual references, we are fully adopting “Charlotte.”
Should I still refer to the University as UNCC?
No. The University is now known informally as "Charlotte." Our market research found that the UNCC reference caused confusion in our community and with prospective students.
Is Charlotte still part of the UNC System?
Yes! We are still part of the UNC System. We are proud to be part of a long tradition of educating students in North Carolina and beyond.
Have other schools adopted a similar branding approach?
Yes. Many schools have adopted an informal reference while maintaining an official name. In some instances, the reference is also the city where the university is located. Examples include The University of California at Berkeley, which is known simply as “Berkeley,” or The State University of New York (SUNY) at Binghamton is commonly referred to as just “Binghamton.”
Is our logo changing to the Athletics logo?
Like many universities, Charlotte identified itself with two logos — a crown and a separate Athletics logo.
Last year, Athletics debuted a new All-in-C logo, which features a block-style letter C with a pickaxe (used by Charlotte mascot Norm the Niner).
We have adopted the All-in-C logo for a cohesive identity across our University. Additionally, the new wordmark connected to the logo brings Charlotte to the forefront, and the UNC initials have been removed.
How did Charlotte choose its new logo?
Over the past year, Charlotte researched University perception from more than 5,000 individuals, including current and prospective students/parents, faculty, staff, alumni and key stakeholders.
It was clear through this research that our community responded positively and consistently to the All-in-C, which was designed by an alumnus. His design pays tribute to our trailblazing spirit.
The All-in-C represents the power to break new ground, the persistence to discover the unknown and the promise to build the future.
Have other universities adopted one logo?
Yes. The move to one university-wide logo follows in the footsteps of other institutions such as the University of Michigan and Clemson University.
Is our website’s URL changing?
Yes. Charlotte will change its website URL from uncc.edu to charlotte.edu on Aug.19. Don’t worry, for the next year or so, users who use uncc.edu will be automatically redirected to the new URL.
Are our emails changing?
Yes, but not right away. Email addresses are expected to change in late 2022.
Where will I see the new logo on campus?
You can already find the All-in-C logo in many places on campus and online. And more updates are coming! It will take a while to completely transition to the new logo, but you can expect to see changes to campus signage and other items very soon.
FInd the latest on the new brand at brand.charlotte.edu.