Alumna named senior VP of marketing, ecommerce for Positec

Hanna Huffman ’09 was appointed senior vice president of marketing and e-commerce for Positec, a manufacturer of power tools and lawn and garden equipment.

“Hanna’s expertise in marketing, strategy and e-commerce will surely usher in a new era of advancement for the Positec family of brands,” stated Michael Jones, president and CEO of Positec North America, headquartered in Charlotte. “With deep experience and proven success in a diverse set of industries, Hanna is a brilliant and skilled leader with a demonstrated ability to build and manage successful teams. Her addition strengthens the Positec team.”

Huffman, who completed a bachelor’s degree in business administration and marketing from UNC Charlotte, joins Positec after serving as senior vice president of marketing at Dotdash Meredith, where she developed market and sales strategies for service acquisition revenue across a portfolio of 40 unique domains.

Prior to Dotdash Meredith, Huffman led various digital transformation, consumer analytics, acquisition marketing, and general management roles at Red Ventures, a global media company based in Indian Land, South Carolina.

“Positec’s commitment to innovation has built a portfolio of disruptive, industry leading pro and consumer products that significantly improve millions of end-users’ lives,” said Huffman. “I am eager to help connect people with these products and support the team in meeting ambitious growth goals.”

Recently, Positec was for two key innovative product launches in robotics, the Landroid Vision outdoor “drop and mow” robotic mowing system and the Noesis Florio two-in-one vacuum-and-mop indoor robotic system.