There’s no (pit) stopping Lauren Allsbrook from achieving her goals and speeding toward a bright future. A senior communications major, Allsbrook achieved one of 37 spots in the country to be part of the 22nd NASCAR Diversity Internship Program this past summer — a 10-week opportunity for hands-on experience in a variety of fields within the motorsports industry.
Allsbrook was placed with 23XI Racing — a team co-owned by Michael Jordan and Denny Hamlin — and served as the social media and digital media intern. She worked to promote the team and its drivers through dynamic digital content and social engagement. Her photography of other interns at work and the team’s drivers was published on the team’s Instagram and LinkedIn platforms, giving her an immersive experience in marketing. She was exposed to the business side of racing through learning about partnerships, public relations, accounting and more.
“This internship was an amazing experience,” said Allsbrook. “It really offered an opportunity for diverse students to break stereotypes within the racing industry and gain professional experience with reputable brands.”
Allsbrook is used to making the best of every opportunity. At UNC Charlotte, she is not only seeking professional development through internships, but through on-campus experiences. Allsbrook has been an avid student ambassador; a Niner guide; part of Mentor Collective; the public relations chair for 100 Black Women; and worked with conferences, reservations and events services on campus last year.
“I think what I’ve learned most from my internship and my student experience is to believe in yourself,” continued Allsbrook. “I didn’t know I was capable of so much, so you’re capable of doing whatever you put your mind to. Keep an open mind, put your best forward and don’t be afraid to ask questions. The other thing I’ve learned is to make connections. No matter where you are, even if you meet someone you may never see again, talk to them and learn from them.”
Now, in the start of her last lap of undergraduate education, Allsbrook is excelling as a student and is racing toward commencement. As for her future plans, she wants to work in public relations or in digital/social media for a big company where she can know she’s put her name on something important.
Her advice to others who may want a similar path, “Come to college with ambition and search for and seize every opportunity.”