Shine bright. Do good.

Kendra Scott fundraiser for Reed Parlier
Wednesday, September 27, 2023

On her forearm is a butterfly and Reed’s name, in his handwriting. The two are bound by a lemniscate, the symbol for infinity.

“My biggest fear is that Reed will be forgotten,” Julie Parlier says of her son, her tattoo honoring his memory and signifying that she, of course, will never forget.

Kendra Scott honors Reed’s memory as well by supporting the Ellis Reed Parlier Scholarship through annual fundraisers. Each year, the Charlotte stores (Birkdale Village and SouthPark Mall) offer unique jewelry pieces designed just for this sale. The stones are Charlotte green and like Reed, they are subtle and bright-shining. 

“We make a choice to see the good in every day — in the mirror, in each other and in our communities. When we see the good that’s possible, together, we can create it,” the Kendra Scott website says. 

“Shine bright. Do good,” is the store’s tagline, and that give-back mentality is apparent in all aspects of the business. Sales support the scholarship, yes, but this is about so much more. Kendra Scott Regional Marketing Manager Jen Arpin shares a sincere and extraordinary friendship with the Parlier family, as does UNC Charlotte’s Brian Peck. The keepsake pieces, the relationships, the friendships, the green of Charlotte, the butterflies, the gems — it’s all a part of keeping his memory alive. 

“Reed was a kind soul,” his mother described. And much like Reed, Kendra Scott exudes a kindness, a quiet goodness and undeniable spirit. “If Reed couldn’t benefit from an education at Charlotte, it’s important that other students can,” Julie Parlier says of the scholarship which bears her son’s name and that makes that opportunity possible. 

Kendra Scott believes in youth, education and family. The Ellis Reed Parlier Scholarship Fund celebrates the life and interests of Reed, a vibrant, witty young man who will be remembered for his kindness, strong spirit, and being a caring son, brother, friend and classmate.

Learn more about this year's fundraiser, underway through Saturday, Sept. 30.